A selection of marketing and media strategy projects focusing on campaign planning, brand communication, and audience engagement.
Toronto Tea Festival
A marketing strategy project developed to promote the Toronto Tea Festival through event storytelling, audience engagement, and brand communication.
Critical Brand Review – Strabucks
A critical brand analysis examining Starbucks’ brand communication, marketing strategy, and customer engagement.
Brand Analysis – Biti’s
A brand analysis project examining Biti’s brand identity, marketing strategy, and positioning in the Vietnamese footwear market.
Marketing Pitch – No Frills
A marketing pitch project proposing a campaign concept for No Frills, focusing on brand messaging, audience engagement, and promotional strategy.
MADD Awareness Campaign
A campaign project developed for MADD (Mothers Against Drunk Driving) focusing on raising awareness about the dangers of drunk driving through impactful messaging and public engagement.